Litigation PR - Telling Your Side of the Case

[tomcruise07]

Every law firm and corporation should consider the value a litigation PR consultant brings to the litigation team, and do so well before the gavel strikes on the opening day of court.

Harvey Farr is president of Farr Marketing Group, a public relations, marketing and litigation PR firm. He can be contacted at [e-mail] or

[russell007]

A litigation PR expert's job is to tell clients' story in a way that can't be told in the courtroom. In court, there are strict rules of evidence and procedure must be followed, and lawyers need to adhere to the rulings of the judge. But unless the court imposes a gag order, which is only in the highest profile cases, litigants are free to discuss their case in the media and to influential target audiences