Post by kissinger on Jun 21, 2011 6:09:35 GMT -5
Subprime mortgage leads are very important for mortgage brokers especially in current economic downturn. Due to recession, there are millions of people who are suffering from bad credit due to some reason or other. Since their credit history is no so good now, these people are not eligible for normal mortgage loans. Therefore, they are called as sub prime customers or non prime customers.