Post by kresten on Jul 4, 2011 11:01:28 GMT -5
The mortgage loan lead provide ongoing business for most agents as the life cycle of each call or direct mail can span over a few years. Reverse mortgages are big commitments and can take prospective clients a while to decide on applying for it. Some agents report follow on calls from clients they last contacted over 2 to 3 years ago. Agents will need to follow up leads religiously as the life cycle of reverse mortgage leads can be very long.