Post by kresten on Jul 4, 2011 10:42:28 GMT -5
The basic Internet mortgage lead has changed little in the twelve years since it was introduced: A consumer logs onto a website and completes a form; the Internet lead provider "scrubs" the lead for accuracy then forwards it to the lending professional via email. Lead quality depends on how the consumer got to the lead form. Did the consumer click on a banner ad or pop-up? Was he or she enticed by the promise of a giveaway? Or did the consumer arrive at the website organically, after using a search engine?