Post by kresten on Jul 4, 2011 10:35:28 GMT -5
If you are a loan officer or a mortgage broker, and you are currently using a mortgage lead provider, or you are considering investing with one, one of the most important things you should take into consideration, is the closure ratio.
If you are closing anywhere from 5% to 12% of the leads you purchase, than you are doing very well according to the industry's standard.Most lead companies will sell their leads up to five times, so you are competing with other loan officers.
If you are closing anywhere from 5% to 12% of the leads you purchase, than you are doing very well according to the industry's standard.Most lead companies will sell their leads up to five times, so you are competing with other loan officers.