Facebook and Social Media - The New Water Cooler

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Watch the time- If you aren't supposed to be on Facebook at work, don't post during work hours, especially a hundred times. A couple times from your Blackberry maybe but again, use discretion.
Promote Away- If you are using social media to promote your business, do it. Give everyone a true vision of your work and your life and do it daily. Don't expect to put "Buy my stuff" on your status once a month and expect results. Don't abuse it and annoy people but you can network effectively and get great discussions started. Just like at the real water cooler.

[zif]

It used to be if you worked in an office the water cooler was the place to rant, rave, gossip and dish out the latest scoop on any topic out there. While traditional work places still have the water cooler, and you will still find a few people hanging out there, Facebook and social media have risen up as the new way to get the word out, speak your mind and basically make a fool of yourself.