Post by kissinger on Jun 21, 2011 6:50:13 GMT -5
The data appended to a mortgage lead solves another problem that has vexed the internet lead industry: consumer inaccuracy. A study by Bankrate.com reveals that 34% of consumers do not even know what type of loan they have. Others know the type, but not details about interest rates or loan balances. As a result, the information they provide often turns out to be inaccurate. Long-form leads with appended data remove the guesswork from the process. They replace erroneous consumer input with accurate data.